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When Syracuse got word that the New York State Fair could resume in 2021, they needed an entire 360 marketing campaign in a matter of weeks. We had to be scrappy, efficient, eye-catching and on budget.  I headed up the creative, writing and art directing everything from TV ads and selfie stations to their new cup design.  


:30 TV spot 

with an original song written by me.

Facebook teaser
Instagram teaser
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Spanish language posters
souvenir cup designs
digital countdown billboards
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NYSF_PRIDE AD - Centerfold - 10.5x9.04 kl v02 (1).png
Pride Day print ads
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