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the NEW YORK
STATE FAIR
When Syracuse got word that the New York State Fair could resume in 2021, they needed an entire 360 marketing campaign in a matter of weeks. We had to be scrappy, efficient, eye-catching and on budget. I headed up the creative, writing and art directing everything from TV ads and selfie stations to their new cup design.
:30 TV spot
with an original song written by me.
Facebook teaser
Instagram teaser




Spanish language posters
souvenir cup designs
digital countdown billboards
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Pride Day print ads
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