Launching a talk show during a pandemic was nearly unheard of, but thanks to the irresistible charm and authenticity of host Drew Barrymore, The Drew Barrymore Show quickly found its audience and continues to thrive. I oversaw and wrote promotional campaigns for the series from the original test sizzle through launch and premiere. One of the highlights of my career was writing, producing, and directing Drew in the Season 2 launch campaign. Here is a collection of my work for the show, including a behind-the-scenes look at the BarryMORE campaign.