Betway
When Betway set out to introduce world-renowned tennis pro Andy Roddick as their new tennis ambassador, we immediately saw the comedic potential in pairing the brand with his sharp wit and larger-than-life personality. I was thrilled to co-write and co-direct the campaign, which expanded into multiple pieces of content across social and digital platforms. The results were a huge success, generating more than 10 million views across Betway’s social channels within the first week of launch.
Following the success of the initial Betway campaign, we were brought back to produce a longer-form follow-up that required convincing the residents of a small North Dakota town that we weren’t pulling a prank, but genuinely celebrating their uniquely named community. What could have been a skeptical production quickly became an incredibly rewarding experience, as the townspeople enthusiastically rallied around the shoot and helped bring the project to life.