I was tasked with helping reinvent a 40-year-old game show and turning it into the most-watched game show on television. During my time as creative director on Family Feud, I helped evolve the brand into a true part of the modern zeitgeist — no longer just a show for grandparents, but a multi-generational cultural phenomenon. The series went on to win its first-ever Emmy Award for Outstanding Game Show after four decades on the air, and one of the promotional campaigns I wrote earned an Emmy nomination of its own. Survey says: the results have been a huge success.