After graduating from UT Austin with a background in television and playwriting, I moved to Los Angeles and began my career in movie marketing analysis at Nielsen. I spent several years traveling the country, test-marketing films and learning firsthand what audiences respond to, and just as importantly, what they don’t.
 

Missing the creative side, I returned to my writing roots and joined Studio City. My first two accounts, South Park and Judge Judy, gave me a quick education in finding the voice and marketability of two very, very different brands
 

Since then, I’ve developed promos, campaigns and branding strategies for some of the biggest television, entertainment, and brand properties, rising from staff writer to senior creative leadership. Along the way, I’ve produced shoots, directed talent, art directed campaigns and worked closely with editors, designers and production teams to take ideas from the page through final delivery.
 

Today, I lead creative teams, develop multi-platform campaigns, shape pitches and strategy, and still enjoy jumping into a script, edit, shoot or brainstorm when it helps make the work stronger.
 

At heart, I’m a creative executive who likes to stay close to the work. I also genuinely enjoy mentoring writers, editors and creative directors and helping talented people grow into the next generation of creative leaders.

In my spare time I like to produce movies, volunteer, and throw one hell of a theme party.