After graduating from UT Austin with a television and playwriting background I moved to LA and got my first job working in movie marketing analysis for Nielsen. There I spent years on the road, test marketing movies and getting a first hand understanding of what audiences want.   Missing the creativity, I decided to return to my writing roots and started a job in promo at Studio City.

My first two accounts, South Park and Judge Judy, gave me a crash course in finding the voice and marketability of two very different shows.  In the following years I crafted promos and branding strategies for televisions top rated programs rising from a staff writer to Studio City's Vice President of Creative Services.  Daily, I guide editors and creative directors in conceiving the most effective promotions for their shows as well as assisting in writing and ideation.  I am my company's "go to" for pitches and creating multi-platform campaigns for our clients.  At heart, I am an executive who likes to be hands on in the production process and I enjoy cultivating new talent to produce the next wave of groundbreaking creative. 

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