ON AIR PROMOTION
360 BRANDING CAMPAIGNS
Recent Work : Betway Advantage You
Proud to co-write and produce a spot for Betway with tennis great Andy Roddick. Currently at over 17 million global views and counting
CLICK HERE for the backstories of creation, challenges and achievements behind some of my favorite campaigns.
After graduating from UT Austin with a television and playwriting background I moved to LA and got my first job working in movie marketing analysis for Nielsen. There I spent years on the road, test marketing movies and getting a first hand understanding of what audiences want. Missing the creativity, I decided to return to my writing roots and started a job in promo at Studio City.
My first two accounts, South Park and Judge Judy, gave me a crash course in finding the voice and marketability of two very different shows. In the following years I crafted promos and branding strategies for televisions top rated programs rising from a staff writer to Studio City's Vice President of Creative Services. Daily, I guide editors and creative directors in conceiving the most effective promotions for their shows as well as assisting in writing and ideation. I am my company's "go to" for pitches and creating multi-platform campaigns for our clients. At heart, I am an executive who likes to be hands on in the production process and I enjoy cultivating new talent to produce the next wave of groundbreaking creative.
Recently, I had the pleasure of speaking about my creative process with the "Lead With Your Brand" podcast.
Over the past 18 years I am proud to say that I have worked with virtually every major studio. Here are a few clients I am working with now.